Bridged

Caroline Shannon-Karasik kicked off her media career after graduating from Pittsburgh’s Point Park University with her Bachelor of Arts in Journalism. Starting out as a newspaper journalist, she worked for various print publications, like the Pittsburgh Post-Gazette, Tribune-Review and Observer-Reporter. Her venture into the digital world, however, began like many of yours — from a personal perspective. Still a print-on-paper girl at heart, Caroline began to use tools such as Facebook, Twitter and various blogging platforms to keep in touch with friends and family. But as a media professional, it was very quickly impossible to resist the new manner in which information would be received. Blogging, Facebook, Twitter, LinkedIn and other social media platforms became necessary to operate not only a successful media endeavor, but any business with a want to flourish.

Caroline began her work in the digital field as a freelancer for several companies, including First30Days.com, Lime.com and Entrepreneur.com. Her solo work eventually found her gearing up for a move to New York City where she would work on the Web team for Redbook magazine. Later, Caroline worked as an online content coordinator for Penguin Group (Note: Caroline loves books more than she could ever properly communicate) where digital media is used every day to promote various accomplished authors and their work.

So then how did bridged.™ come about? bridged.™ originated when Caroline recognized the countless benefits digital media can contribute to the prosperity of any company. If there is one thing successful entrepreneurs know, it’s that the way in which they promote their businesses is consistently revolutionizing. Caroline is always excited to help businesses see what digital media can do to support their growth and sustainability, making them leaders within their fields.